McDonald’s Happy Studio Happy Readers

Working with the studio, R/GA who developed the Happy Studio engine, as well as Made in Me on the design and development of the eBooks. We developed Happy Readers for Happy Studio which tied in with McDonald’s Happy Meal monthly promotion.

I was the Project manager, writer and editor for the Happy Reader eBooks across a number of licenses; a new one each month.

We developed the Happy Readers into a branching narrative format to give an engaging reading experience for the reader and taking advantage of the digital nature of the format.

These Happy Readers were translated into 35 different languages across 45 McDonald’s territories.